2014 Artist Application

This section covers the following topics:

• Welcome letter
• Key Dates/Times to Know
• Registration
• Application and Booth Fees
• Artist Check-In and Set-Up
• Artist Move Out
• Sellers permit
• Our Deposit/Cancellations/Refunds policy
• Places to Stay
• Contact Us

Welcome Artist!

Thank you for your interest in the La Jolla Festival of the Arts (LJFA). Our next festival will be our 28th annual event, and fourth on Warren Field at the University of California San Diego (UCSD) located in the affluent and beautiful community of La Jolla, California. The LJFA started as a fundraiser for the Torrey Pines Kiwanis Club in 1987 to help raise funds for programs supporting San Diegans with disabilities. The LJFA has evolved into one of California’s top ranked art shows. This is a juried show featuring 195 artists representing multiple mediums. Last year’s LJFA artists ranked the LJFA third following the Sausalito and La Quinta art festivals.  Click here to learn more about our artist feedback from last year’s show.  A recent survey of visitors indicated the following:

• 88% of visitors come specifically to see the fine art on display
• 93% of visitors plan to return in 2014.
• 60% purchased art
• 92% are affluent baby boomers

Registration opens December 2, 2013 for the June 21-22, 2014 Festival. We use Zapplication.org (Zapp) for artist exhibitor management. To be considered for our 2014 Festival, you need a portfolio account on Zapp, which is easy free and easy to obtain.  The LJFA application fee is $25.00 (non-refundable).

We are very fortunate to have a terrific venue at UCSD. It is a 6 acre grass field and allows us to have our artists drive onto the field to load and unload upon arrival and departure. To avoid any damage to the grass, we ask everyone to drive slowly and carefully while on the field. This is also state property and therefore it is a NO SMOKING facility. There will no longer be any area for artists or visitors to smoke.

Once selected and you have accepted and paid your booth fees, a sample piece of your artwork with a link to your website will be displayed on the LJFA.org website under the Art Exhibitors Gallery.  We’ll be announcing other special marketing programs later for you to promote your participation in the festival including special ticket promotions.   For the general public, festival tickets go on sale January 1, 2014. Single day ticket prices are reduced to $10 if purchased online from January through March, then $12 if purchased online from April through the festival weekend.  Weekend passes can be purchased online for $14.  This will allow potential art buyers to attend anytime over the weekend for one price.

The LJFA is still produced by the Torrey Pines Kiwanis Club with proceeds benefiting programs for San Diegans with disabilities.

We know you have lots of choices throughout the country when it comes to selecting a festival to apply for. Thank you for considering the LJFA as part of your festival schedule.  We know you’ll agree that the LJFA is the place to be on June 21 - 22, 2014.

We hope to see you soon!

Ted

Ted Peña
Executive Director

Don

Don Ludwig
Director, Artist Liaison

Key Dates/Times to Know

Registration

If you haven’t created your portfolio account on Zapp, please do so now.  This account will be helpful as you plan your trips to other festivals in the Zapp events calendar.   Visit Zapp after December 2 to register for the LJFA jury process.

All artists must have a portfolio and account on Zapp. We use Zapp to manage the Festival and process payments.

Notification of your selection happens in two ways:

1. You will receive an email notification from the Director, Artist Liaison,  that you’ve been invited to participate, or waitlisted or you were not accepted.
2. You can go to the LJFA site on ZAPP to review your status on or about March 19-21.  You will see the “status” on your Zapp application change from “received“  to “invited“ or “not invited.” If invited, you must then decide if you will participate and, if you do, follow the instructions in Zapp to “accept“ and, then proceed to “confirm.” Note that the two are not the same. Your space will only be reserved when you complete the purchase; which is to “confirm”.

The registration and jury process, operated by Zapplication.org, requires Internet access. Please set your spam filter to allow messages from “La Jolla Festival of the Arts,” and Zapplication.org” in your subjects line. You must be registered in Zapplication to apply to the La Jolla Festival of the Arts. Go to www.zapplication.org. Paper applications are not accepted.

A group of local community leaders, gallery owners, artists and art lovers make up the jury. They will review all the applications and select the 195 artists to invite to the Festival. The jury process is conducted via online access to Zapplication.com. Quality pictures of your booth set up and art pieces are required.

Application and Booth Fees

The cost to apply to the LJFA and be a part of the jury process is non-refundable $25.00.

Booth Fees are based on the space size you select.

Space Size                            Fees

10’×13’                                   $575

10’×20’                                  $625

20’×20’ or 10’×40’               $850

We offer a 10% booth discount to accepted artists who pay (through Zapp) by 4/9/2014.

We strive for an airy and open feel to the Festival with pleasant and colorful sightlines.  A major perk of an LJFA booth space is that you will always have at least two open sides.

Booths located along the perimeter of the festival back up against a fence or other obstruction, and measure 10′ wide x 13′ deep.

All other spaces are divided islands; 10′ x 20′ quarter islands or 20′ x 20′ half islands.

We encourage you to create an open and inviting exhibit designed around your open space area. Experience has also proven that an open design attracts more potential clients. We market the LJFA as a high quality showcase event where visitors meet artists in a more intimate and personal venue. It all starts with the design and appearance of your booth. Booth prices above are for space only. Booth canopies, structure, tables and chairs are not included but may be ordered separately through the LJFA site on Zapp.

2013 Booth Layout is below. It is subject to change.

Artist/Vendor/Others Arrival, Check-in and Set-up

Arriving to the Festival: From the north or south, and once you are in the San Diego County area, take I-5 to Genesee Ave and go east to Campus Point Drive.  From the southeast, take I-805 to La Jolla Village Drive and go west to Genesee Ave. Make a right and go to Campus Point Drive.  Make a left and go to the first light which is Voigt Drive.   Make a right and follow the signs “Artist/Vendor Check-in Gate 2.”  You’ll be directed onto Warren Field.  Once you have registered, you will be directed to your booth location.

The following area map is the 2013 map and subject to change.

Artists must arrive and check-in through Gate 2 of Warren Field on Friday, June 20 from 11 AM until 6 PM to set up their booths. (You MUST check-in no later than 5:00 PM, then set up and be off the field by 6:00 PM.)  You will be able to drive onto the field for easy unload.  Please unload your vehicle, exit the field and drive to Lot 701 (VAN GOGH), just east of Warren Field on Voigt Drive. (Follow the signs to Artist Parking).  Artists have designated parking for their trailers and vehicles in the south side of Lot P701. Back your trailers (if you have one) on the last row at the southern end. Disengage your vehicle from your trailer if applicable and park in a designated parking space.   You can then take the 6 passenger shuttle and return to your booth location to finish setting up.  Shuttle service for artists is provided to and from Lot P701 and the festival main entrance gate on Friday, Saturday and Sunday.   Main gate opens earlier and stays open later for Artists on Festival days as follows:

Saturday, 7:30 AM to 7:30 PM

Sunday, 8:00 AM to 9:00 PM

Shuttles service starts from Lot P701 at 7:15 AM and 7:45 AM respectively.

Are you bringing an RV/trailer?  

The Festival offers free “dry” (no utilities) RV-camping in the lighted P701 lot across the bridge east of the main gate to the Festival. If you wish to take advantage of this, just drop us an email so that we can save a space for you.  The RV parking is in the Van Gogh Lot 701 in designated areas.

Artist Move Out

The Festival site must strike on Sunday evening after the show closes at 5:00 PM.  We ask that you start packing your booth as best you can prior to retrieving your vehicle (and trailer).  When you pick up your vehicle (and trailer), do not leave the Artist Parking Lot 701 until directed by the Kiwanis Traffic Coordinator.   We must first clear out the perimeter sponsors and food court to enable you to drive onto the field and park next to your booth to load. Veterans of this show will tell you how easy it is to strike at our Festival.  Many artists go to dinner and return around 7 PM to avoid the mass rush at 6 PM to leave Lot P701.  We are developing more detailed instructions to ensure the move out is fair, smooth and efficient. Your patience and cooperation is appreciated as we know everyone is exhausted from the weekend activity and can’t wait to head home.

Sellers Permits

We are required to have the California State Board of Equalization Sellers Permit (400-SPA) on file for each artist. Please bring an extra copy of the permit with you to the Festival. We WILL ask to see it prior to move in if we don’t have it on file. Go to www.boe.ca.gov/info/reg.htm to obtain your sellers permit. It is acceptable to the BoE to use the selling address: UC San Diego campus.

Our Deposit/Cancellations/Refunds policy:

• Jury Fee: The deposit/application/jury fee is not refundable
• Cancellation: Notice of cancellation of exhibit space must be directed to the Director, Artist Liaison (artist@ljfa.org).
• Unused incentives and discounts: Incentives and discounts are offered to the artist for set periods of time and through stated procedures. No credits or refunds are offered for failure to take advantage of the offers. Read the application carefully and assure that you have taken advantage of all the discounts before you press the “send” button. We cannot reverse a credit card charge.
• Refund: There is no full refund. 50% refund if canceled by 5/1/14. There is no refund or rain checks due to inclement weather. No refunds will be made for spaces engaged but not used, nor will any refund be made for space used part of the time.

Places to Stay

There are many hotels in all price ranges within five miles of the Festival. Using Mapquest will help you select one. The two zip codes of the general area are 92037 and 92121. The further away from La Jolla and the campus you get, the more economical the room rates become.  You might consider these properties in the Mission Bay neighborhood; they have easy access to the freeway and are less than 15 minutes to the Festival:

- La Quinta Mission Bay

- Holiday Inn Express SD/SeaWorld

- Red Roof Inn Pacific Beach

- Best Western Mission Bay

Click here for more information about San Diego hotels and attractions.

Contact Us

The Festival committee communicates almost exclusively via email. On occasion you may be instructed to mail us certain documents.  Our address is:

(NOT the Festival site!)

La Jolla Festival of the Arts
8677 Villa La Jolla Drive
Suite 1144
La Jolla, CA 92037-2354

Festival Office:

Phone: 760.753.1670
Fax: 760.753.1125
Ted Peña, Executive Director, admin@ljfa.org
Don Ludwig, Director, Artist Liaison, artist@ljfa.org