We want to thank our artists for participating in the 2013 LJFA survey. You provided us terrific feedback and key information that will help us continue to improve our festival. We would not be able to produce this elegant and high quality showcase for our community without you.
Here’s what 54% of you told us!
1. On a scale of 1 to 5, with 1 being unsatisfactory and 5 being excellent:
Attendance | 3.24 |
Artist Ambassador Program | 4.21 |
Communication and Material | 4.41 |
Friday Check-in Process | 4.54 |
Music Volume | 4.31 |
Parking | 3.99 |
Publicity | 3.89 |
Quality of Restaurant Row Food | 3.99 |
Quality of Art | 4.40 |
Set-up Coordination | 4.50 |
Site Layout | 4.49 |
Take Down Process | 3.18 |
Venue Ambiance | 4.41 |
Website | 4.34 |
Your booth location | 4.27 |
2. What artist fee structure would you prefer?
$300 entry fee plus 20% commission | 8.5% |
$500 entry fee plus 10% commission | 1.1% |
Current flat fee based on booth size | 90.4% |
3. What were your gross sales?
Artists generated $1,501 - $3,000 in sales | 26% |
Artists generated over $3,000 | 37% |
4. Would you like to return in 2014?
84% said yes
5. Artists ranked the overall LJFA experience compared to other shows they have participated in as follows:
La Quinta | 1 |
Sausalito | 2 |
LJFA | 3 |
Scottsdale | 4 |
Beverly Hills | 5 |
Laguna | 6 |
Artwalk SD | 7 |
Other | 8 |
6. Why did you apply for the LJFA?
Location and Venue | 63% |
Past Success | 52% |
LJFA Reputation | 45% |
June Timeframe | 44% |
Close to Home | 36% |
Referral from fellow artist | 15% |
We’ll continue to look for ways to improve in every area. We’re also very committed to addressing the lower scores. Look for announcements for improving our attendance and the take down process.
For our participating artists, please email us if you would like to participate in an “artist advisory committee.” Provide your name and phone number at admin@ljfa.org.
Registration for the 2014 LJFA begins December 2, 2013. Click here for more details. Be sure to stay in touch by signing up for the LJFA newsletter when you visit the website.
Thanks again for participating in our Festival this past summer. We wish you the very best as you continue to bring your creative and artistic talent to the community.
We’ll be in touch.
Sincerely,